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Peter Alexander: Why Longmont needs a performing arts center

I recently read with great interest a proposal to the Longmont City Council for a local performing arts center.
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This content was originally published by the Longmont Observer and is licensed under a Creative Commons license.

I recently read with great interest a proposal to the Longmont City Council

for a local performing arts center. The proposal was made by the Longmont

Performing Arts Initiative (LPAI), a consortium of performing arts

organizations located in Longmont (http://www.longmontperforms.org).Bob

Balsman, president of the Longmont Chorale, Judith Watson, member of the

Longmont Symphony Board of Directors, and Elliot Moore, director of the

symphony, spoke to the council.

Balsman summed up the proposal by pointing out that “there is currently no

suitable venue in Longmont for regularly attracting regionally and

nationally known talent. Such a venue could greatly benefit the community

financially as well as . . . be a source of pride for the community.” (Read

the entire presentation at http://www.longmontperforms.org/lpai-to-city-council-literally-put-the-arts-on-the-map-in-longmont/)

I would like to add my voice in support of this proposal. Since arriving in

Longmont in 2011, I have joined the Longmont performing arts community by

playing with the Longmont Concert Band, which I served as Board president

for four years and as interim director for six months. I am also a music

journalist with Boulder Weekly and blogger at sharpsandflatirons.com, in

which capacity I have come to know classical musical artists and

organizations in Longmont and Boulder.

Before coming to Colorado I was for 23 years the media representative for

the performing arts at the University of Iowa, where a new $176-million

performance facility was recently opened. Based on my years of experience

in the performing arts I agree completely with Moore’s assertion to the

council that a first-class performance facility “is absolutely necessary to

meet the needs of the thriving performing arts community in Longmont. . . .

The time to act is now.”

To Balsman’s and Moore’s comments, I would like to add two points of my own:

1. Such a facility would have benefits well beyond Longmont. Currently,

Boulder does not have a single performance facility that combines excellent

acoustics, attractive front-of-house amenities (lobby, rest rooms, food

service) and ample parking. Although it is small, Stewart Auditorium at the

Longmont Museum has all three, which why it is already attracting

performing groups and audiences from Boulder. A venue large enough for

full-sized ensembles and theatrical productions would become a center for

the entire region, from Denver to Ft. Collins. It would attract performers

and audiences from that area and beyond, which would greatly benefit

Longmont’s economy.

Since this proposal was made, I have already spoken with representatives of

major performing organizations in Boulder who have expressed interest in

making use of a performance venue in Longmont. The potential of becoming a

center for the front-range area is real, but the opportunity will not be

there forever—which is my second point:

2. Now is the time to undertake this project. As we all can see every day,

Longmont is growing rapidly. With the new arrivals, a great deal of money

is coming into the community. A performing arts center would not only give

the new arrivals a sense of pride in their home town, it would give them an

institution to support with financial gifts and energy. Boulder has a

motivated population, but their support is splintered across many artistic,

socio-political and environmental groups and causes. Established patterns

of giving are very hard to break, which has made efforts to build new

facilities in Boulder flounder.

Right now, the window is open for Longmont to give the long-time Longmont

arts community and the new arrivals a major project to which they can give

their support and loyalty. One of the things I learned in Iowa is what is

possible when an arts institution has support across generations, economic

levels and a wide geographic area. In that regard, Iowa’s Hancher

Auditorium is a model to be emulated. Iowa has a largely rural economy and

diffuse population, and yet, that multi-million dollar auditorium stands

there today, demonstrating what is possible when so many people want to be

associated with your organization. If a Longmont performing arts center can

earn similar loyalty from the people of our community, bringing together

longtime residents and new arrivals, it will pay off for generations into

the future.

Peter Alexander

University of Iowa (retired), Freelance music journalist and blogger

Longmont, CO 80504

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