Support the Longmont Observer While Shopping at King Soopers

This content was originally published by the Longmont Observer and is licensed under a Creative Commons license.

King Soopers has recently created a new program, Community Rewards, to support community based nonprofit organizations. This program replaces King Soopers' previous gift card based system and instead uses your King Soopers Plus Card or phone number, which you may already use to receive discounts on gas and groceries.

Each year, Kroger (which owns King Soopers) will donate $10 million to nonprofits. Donations are disbursed quarterly and allocated based on the number of dollars spent by people who register to support a particular nonprofit. If people who register to support the Longmont Observer represent 1% of Kroger shoppers enrolled in the Community Rewards program, Kroger will donate $10,000 to the Longmont Observer. These donations, like your Longmont Observer membership, will go towards the Observer's community focused journalism.

To enroll in the program, follow this link and log in using your Kroger or King Soopers account. You may need to select a Preferred Store -- any store is OK. When prompted to select an organization, search for "Longmont Observer" or enter the Observer's organization code UK019. Click the Enroll button, and you're done! We thank you for your support.