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LDDA Hosts Sock Pop Up Business

op up businesses have the potential to increase sales tax collections and to get new businesses interested in finding permanent locations within the community

This content was originally published by the Longmont Observer and is licensed under a Creative Commons license.

The Longmont Downtown Development Authority (LDDA) is working with Scott Spears, owner of Scrumptious on creating a pop up business called Sock.

A pop up business is typically seen as a business that fills a space for a short amount of time. These businesses are generally trials to see if the concept will be accepted in the community without all the risks and costs.

The LDDA wanted to fill the space in the front of their new location, 320 Main St. and to get "new, fresh retail into the Downtown District," stated Kimberlee McKee, LDDA executive director.

In pursuit of a tenant, "Sergio (Angeles) from the Longmont EDP brought the idea of partnering with them on a Pop Up Longmont concept," says McKee. An email went out to surrounding businesses and Spears replied.

Spears and his wife own several stores including a Sock in Arvada. It seemed like a fun and easy idea to put into the front space of LDDA to test to see if Longmont would be willing to supporting a store dedicated to socks.

Socks at LDDA office (Photo by Macie May/ Longmont Observer)

The pop up Sock will feature fun socks, similar to ones that are found in Scrumptious now. They opened Nov. 1 and will remain open through the end of January 2020, with the potential to extend the lease.

If things go well with the pop up, Spears says he will consider opening a permanent location in Longmont that would be dedicated to socks, from silly socks to practical socks for hiking and diabetics.

Pop up businesses have the potential to increase sales tax collections and to get new businesses interested in finding permanent locations within the community, according to McKee.

"We are really excited about introducing the community to new products and businesses to our district. This is an exciting, fun way to keep things fresh. We hope the entire community comes and supports this and all local businesses," says McKee.